New Concept of Nurse Education for Service Innovation- A Perspective of Internal Marketing

被引：0

作者：

Tsai, Yafang ^{[1
,2
]}

Wu, Shih-Wang ^{[3
]}

机构：

[1] Chung Shan Med Univ, Chung Shan Med Univ Hosp, Dept Hlth Policy & Management, Taichung, Taiwan

[2] Chung Shan Med Univ, Chung Shan Med Univ Hosp, Dept Med Management, Taichung, Taiwan

[3] Chia Nan Univ Pharm & Sci, Dept Hosp & Hlth Care Adm, Tainan, Taiwan

来源：

2015 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM) | 2015年

关键词：

human resource management; internal marketing; service innovation; healthcare management; HEALTH-CARE; MANAGEMENT; IMPACT;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

In this empirical study, we draw on concepts of internal marketing to provide nursing managers of hospitals with an effective education method for healthcare service innovation. A cross-sectional study was used. Subjects for this study were nurses at two district hospitals in Taiwan. Internal marketing practices significantly affect service innovation. In particular, service training, rewarding employee performance, and a clear organizational vision are positively correlated with service innovation. To increase a hospital's internal resource capacity, education and training are often used to positively influence the innovative ability of employees. Nursing managers of hospitals could apply education and training strategies derived from internal marketing practices to increase nurses' knowledge, improve their nursing care and innovation skills and improve the quality of service to patients.

引用

页码：298 / 302

页数：5