Potential analysis as a tool of strategic human resource management in companies and the integration of the PZA

The person-centered approach (PCA) has many facets and it is a recognized and successful theory in many areas. Also in the economic field, Rogers' theory is becoming increasingly important. Though at the first sight it is not obvious, in addition to coaching and change-management, there are also other areas in which the PCA could be integrated. In particular, the approach could be used for potential analyses, which are, in the meantime, worldwide widely used in companies for human resources development. Under traditional person-centered aspects, potential analyses are first to be regarded as critical because the judging and evaluating of people is obviously diametrically opposed to Rogers' approach. However, it can be shown in the following that-depending on the used method of potential analyse-also the PCA can be realized and integrated in such a field.