Extending lead-user theory to a virtual brand community: the roles of flow experience and trust

被引：15

作者：

Wang, Li ^{[1
]}

Yang, Yuan ^{[1
]}

Li, Yishuai ^{[2
]}

机构：

[1] Tongji Univ, Sch Econ & Management, Dept Business Adm, 1239 Siping Rd, Shanghai 200092, Peoples R China

[2] CCB Life Insurance Co, 99 Yincheng Rd, Shanghai 200120, Peoples R China

来源：

ASIAN BUSINESS & MANAGEMENT | 2021年 / 20卷 / 05期

基金：

中国国家自然科学基金;

关键词：

Lead userness; Flow experience; Trust; Innovative behavior; Virtual brand community; INNOVATIVE BEHAVIOR; PRODUCT DEVELOPMENT; WEB SITE; KNOWLEDGE; ENVIRONMENTS; CREATIVITY; ANTECEDENTS; PERFORMANCE; PURCHASE; SUPPORT;

D O I：

10.1057/s41291-019-00097-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the growing popularity of consumer participation in product innovation in online brand community, this research aims to integrate the concepts of flow experience and variance of trust to explore the effects of these two factors on the relationship between lead userness and innovative behavior in an online context. Survey data from the Xiaomi Company's virtual brand community show that lead userness has a positive impact on flow experience and, in turn, on innovative behavior. In addition, flow experience mediates the relationship between lead userness and innovative behavior when trust in a virtual brand community is high rather than low.

引用

页码：618 / 643

页数：26

共 50 条

[41] Freelancing on digital work platforms - roles of virtual community trust and work engagement on person-job fit
Toth, Ilona
Heinanen, Sanna
Blomqvist, Kirsimarja
VINE JOURNAL OF INFORMATION AND KNOWLEDGE MANAGEMENT SYSTEMS, 2020, 50 (04) : 553 - 567
[42] How short video platforms retain customers: focusing on the roles of user stickiness and flow experience
Jia, Yanglei
Zheng, Keke
Liu, Xinglong
Guo, Xiang
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2025,
[43] Knowledge Production and Social Roles in an Online Community of Emerging Occupation: A Study of User Experience Practitioners on Reddit
Kou, Yubo
Gray, Cohn M.
Toombs, Austin L.
Adams, Robin S.
PROCEEDINGS OF THE 51ST ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS), 2018, : 2068 - 2077
[44] Factors influencing elders' intention to use a housing community: a virtual reality approach extending the theory of planned behaviour
Watfa, Mohamed K.
Akili, Aya
INTERNATIONAL JOURNAL OF CONSTRUCTION MANAGEMENT, 2023, 23 (05) : 799 - 813
[45] Enhancing User Experience on Social Media Platforms: A Flow Theory-Based Approach
Zhou, Ding
Wu, Liyan
Huang, Jiawei
Lv, Guanru
Tang, Chaolan
Yang, Xian
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2024,
[46] Why Does the User's Attitude for Co-creation Online Vary Across Cultural Contexts? The Role of Prior Experience, Perceived Risk of Use, Brand Reputation, and Brand Trust
Chepurna, Maryna
Rialp Criado, Josep
ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2022, 2022, : 42 - 51
[47] Following the Flow: Exploring the Impact of Mobile Technology Environment on User's Virtual experience and Benavioral Response
Ma, Yuanhong
Cao, Yunzhong
Li, Liangqiang
Zhang, Jing
Clement, Addo Prince
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2021, 16 (02): : 170 - 187
[48] Examining user-generated content, service failure recovery and customer-brand relationships: an exploration through commitment-trust theory
Ozuem, Wilson
Willis, Michelle
Howell, Kerry
Ranfagni, Silvia
Rovai, Serena
INTERNET RESEARCH, 2024, 34 (03) : 784 - 809
[49] IMPACT OF MACHINE AND INTERPERSONAL VIRTUAL EXPERIENCE COMBINATIONS ON SENSE OF VIRTUAL COMMUNITY: THE MODERATING ROLES OF OPTIMUM STIMULATION LEVEL AND MOTIVES FOR READING CUSTOMER ARTICULATIONS
Keng, Ching-Jui
Pao, Chien-Hua
Ting, Hui-Ying
Chang, Nai-Yun
JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2015, 16 (01): : 34 - 55
[50] Employee creativity formation: The roles of knowledge seeking, knowledge contributing and flow experience in Web 2.0 virtual communities
Yan, Yalan
Davison, Robert M.
Mo, Chunyan
COMPUTERS IN HUMAN BEHAVIOR, 2013, 29 (05) : 1923 - 1932

← 1 2 3 4 5 →