A Preliminary Study of E-commerce User Behavior Based on Mobile Big Data

被引：0

作者：

Zhao, Bo ^{[1
,2
]}

Huang, Hong ^{[2
,3
]}

Luo, Jar-Der ^{[4
]}

Wang, Xinggang ^{[5
]}

Yao, Xiaoming ^{[5
]}

Yahyapour, Ramin ^{[1
,2
]}

Wang, Zhenxuan ^{[6
]}

Fu, Xiaoming ^{[6
]}

机构：

[1] Gesell Wissenschaftliche Datenverarbeitung MbH Go, Gottingen, Germany

[2] Univ Gottingen, Gottingen, Germany

[3] Huazhong Univ Sci & Technol, Wuhan, Peoples R China

[4] Tsinghua Univ, Dept Sociol, Beijing, Peoples R China

[5] China Telecom Co Ltd, Cloud Comp Branch, Hohhot, Peoples R China

[6] Univ Gottingen, Inst Comp Sci, Gottingen, Germany

来源：

2018 IEEE 87TH VEHICULAR TECHNOLOGY CONFERENCE (VTC SPRING) | 2018年

关键词：

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

The rapid popularity of mobile devices especially smart phones has changed human life style greatly. In this paper, we examine the consumer behaviors on several e-commerce platforms based on a large-scale dataset of mobile internet access records for about 3.5 months from a major telecom operator in China, which covers 126,388 users from Shanghai. We provide a preliminary study on users' daily and periodic online shopping behaviors, as well as the influence of special online shopping events and gender factors. These findings may be exploited by e-commerce providers e.g., for developing personalized recommendation systems to improve their service quality and profit.

引用

页数：5

共 50 条

[41] How Big Data is Reshaping the E-Commerce Industry
El Fkihi, Sanaa
Faizi, Rdouan
INNOVATION MANAGEMENT AND EDUCATION EXCELLENCE THROUGH VISION 2020, VOLS I -XI, 2018, : 2184 - 2189
[42] Efficient processing and utilizing Big Data in E-commerce
Pan, Xiaohui
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON INTELLIGENT SYSTEMS RESEARCH AND MECHATRONICS ENGINEERING, 2015, 121 : 315 - 321
[43] A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data
Zhang, Di
Huang, Minghao
MATHEMATICAL PROBLEMS IN ENGINEERING, 2022, 2022
[44] E-Commerce Security Research in Big Data Environment
Zhang, Mei
Liu, Huan
Wen, Jinghua
INTERNATIONAL JOURNAL OF ENTERPRISE INFORMATION SYSTEMS, 2018, 14 (01) : 63 - 76
[45] Big data analytics in the e-commerce retail industry
Cheng, Weiwei
Wang, Jing
Engineering Intelligent Systems, 2019, 27 (04): : 177 - 184
[46] Data mining and user profiling for an e-commerce system
McGarry, K
Martin, A
Addison, D
Classification and Clustering for Knowledge Discovery, 2005, 4 : 175 - 189
[47] RETRACTED: Big Data Mining Method of E-Commerce Consumption Pattern Based on Mobile Platform (Retracted Article)
Li, Fei
Li, Yun
SECURITY AND COMMUNICATION NETWORKS, 2022, 2022
[48] A heterogeneous E-commerce user alignment model based on data enhancement and data representation
Wei, Shihong
Zhou, Xinming
An, Xubin
Yang, Xu
Xiao, Yunpeng
EXPERT SYSTEMS WITH APPLICATIONS, 2023, 228
[49] E-commerce user experience
Hudak-David, G
TECHNICAL COMMUNICATION, 2004, 51 (01) : 146 - 147
[50] Intelligent e-commerce framework for consumer behavior analysis using big data Analytics
Lv, Hua
ADVANCES IN DATA SCIENCE AND ADAPTIVE ANALYSIS, 2022, 14 (03N04)

← 1 2 3 4 5 →