ONLINE BUSINESS TRENDS AMONG UNIVERSITI UTARA MALAYSIA STUDENTS

The advent of the digital revolution presents us with personal computers, smartphones. the Internet and information and communication technologies (ICTs). The whole technology helps society to discover new ways of conveying information faster and at a wider radius. Business culture also took advantage of this ability to reach a wider audience, previously only possible via television advertising. In recent years, we have seen an increase in online business. With the advent of platforms that primarily focus on online market, such as Lazada, Shopee, Facebook, Instagram, WhatsApp and many more, a lot of people are beginning to get on this train. This paper addresses the effect of online business on higher education students. It also highlights their experience of making money through social media. The finding of this study shows that students obtained a lot of positive things by doing online business. This activity enabling the students to gain extra income and experience without the needs of any official credentials or constraints from the university administration. (C) 2021 Published by European Publisher.