New developments in marketing communications and consumer behavior

被引：4
|
作者：
van Raaij, WF
Strazzieri, A
Woodside, A
机构：
[1] Tilburg Univ, Dept Social Sci, NL-5000 LE Tilburg, Netherlands
[2] Inst Adm Entreprises, Puyricard, France
[3] Tulane Univ, AB Freeman Sch Business, New Orleans, LA 70118 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2001年 / 53卷 / 02期
关键词：
new developments; marketing communications; consumer behavior;
D O I：
10.1016/S0148-2963(99)00075-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this special issue of the Journal of Business Research, some new developments in marketing communication and consumer behavior will be sketched. The developments pertain to price communication, consumer information processing and attitude change, brand loyalty, memory for radio advertisements with the help of mnemonic devices, and the impact of sales promotion on store choice. The five papers of this special issue were selected from the papers presented at the second International Seminar on Marketing Communications and Consumer Behavior, held at La Londe les Maures, France, June 3-6, 1997. (C) 2001 Elsevier Science Inc. All rights reserved.
引用
收藏
页码：59 / 61
页数：3
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