MEDIA AUDIENCES PREDICTION: A MODEL

The consumer judgement of each newspaper, website, radio or tv station is the result of aggregation and composition of certain subjective estimates, which are also different in each individual, and on certain qualities or characteristics that that media is suposed to possess. One of our main objectives is to find, directly or indirectly, those items that consumers, whether consciously or unconsciously, seek and desire in the mass media they choose so that way companies and media corporations can focus their resources on enhancing investment in those qualities expected by citizens. This can be achieved by undertaking certain actions aimed at influencing the public in its assessment of the qualities of the media in varying degrees or levels. It is, in short, to establish causal mechanisms, through a combinatorial approach any cause-effect relationships between different actions or measures to make them reach the population, and characteristics of the most valued by consumers.