Understanding the inhibitors to consumer mobile purchasing intentions

被引：11
|
作者：
Sohn, Stefanie [1 ,3 ]
Gross, Michael [2 ]
机构：
[1] Tech Univ Carolo Wilhelmina Braunschweig, Inst Mkt, Abt Jerusalem Str 4, D-38106 Braunschweig, Germany
[2] Brandenburg Univ Technol Cottbus Senftenberg, Dept Planning & Innovat Management, Cottbus, Germany
[3] Southern Denmark Univ, Dept Sociol Environm & Business Econ, Esbjerg, Denmark
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2020年 / 55卷
关键词：
TECHNOLOGY ACCEPTANCE MODEL; COMMON METHOD VARIANCE; THEORETICAL FRAMEWORK; PERCEIVED USEFULNESS; SHOPPING ACCEPTANCE; USAGE INTENTION; USER ACCEPTANCE; USE SMARTPHONES; ADOPTION; ONLINE;
D O I：
10.1016/j.jretconser.2020.102129
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Consumers frequently browse online stores via mobile (m-) channels but seldom realize transactions through m-channels. Although this m-purchasing yields an attractive growth opportunity for online retailers, existing research still insufficiently explains m-purchasing (intentions). Hence, this research develops and empirically tests a model of m-purchasing intention. This study's findings suggest that both task-related (e.g., perceived security risk of m-purchasing) and m-channel-related (e.g., perceived security risk of m-channels) factors inhibit consumers' decision to use m-channels for online transactions. Prior experiences with m-purchasing moderate the effect of perceived m-purchasing security risk on m-purchasing intention; the effect is stronger for experienced than for inexperienced consumers. © 2020 Elsevier Ltd
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页数：10
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