BLASTING SEMANTIC ISOTOPIES IN E-COMMUNICATION

Our study tries to show how the virtual world imposes, in an accelerated way, an artificially language. The virtual consumer affords, under anonymity, many freedoms in its mode of expression. The uncontrollable stream of words, expressions, most often with total disregard of the rules of grammar, spelling and punctuation, is currently creating online a new language: netspeak. The self-diminishing of a language to sets of abbreviations collapses the intimate mechanism of communication, and its partial and global semantics. Apparently, the communication seems to evolve; in reality, its inability to generate an own and proper discourse is just masked. We are witnessing a large-scale blasting of semantic isotopies in e-communication.