THE ROMANIAN SME'S - BETWEEN BANKRUPTCY AND OPPORTUNITIES

The word - crisis, has become a cliche for most of us, a leitmotif of everything that happens today on any level, there is no kind of news that does not contain the word, no surroundings where the crisis is not talked about, it has become an issue that haunts us from dusk until dawn, so it cannot be ignored. Experts tell us that we are so busy surviving the crisis that we forget to focus on what will come after. Regardless of field of activity, lately, "the majority of businesses reported problems regarding the demand for products and services, employment, and access to finance. On SMEs level, the impact of the crisis is substantial, these being economic entities both in terms of demand for products and services for domestic as well as demand for the foreign market, especially the demand that comes from the EU". For organizations to survive this period, they must restructure their foundation and the restructuring a company makes, must be made before they encounter financial difficulties. This is the best solution that Roland Berger has promoted as being "the most secure investment for a company."