Marketing Strategy for Futuris in Chinese Market

被引：0
|
作者：
Xia Xiaohui [1 ]
机构：
[1] Shandong Univ Technol China, Inst Sci & Tech Informat, Qingdao, Peoples R China
来源：
2011 INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2011), VOL II | 2011年
关键词：
Marketing; Strategy; Chinese Market; Auto Interior Trim; Market Segmentation;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
In order to help Brand Futuris, Australian origin a brand name of the line, to develop ever growing big Chinese market, a systematic study of Chinese auto interior trim market is carried out, with SWOT Analysis, The SWOT Matrix and Marketing Goals and Objectives, market segmentation with proper promotion.
引用
收藏
页码：435 / 438
页数：4
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