Marketing Strategy for Futuris in Chinese Market

被引：0

作者：

Xia Xiaohui ^{[1
]}

机构：

[1] Shandong Univ Technol China, Inst Sci & Tech Informat, Qingdao, Peoples R China

来源：

2011 INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2011), VOL II | 2011年

关键词：

Marketing; Strategy; Chinese Market; Auto Interior Trim; Market Segmentation;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

In order to help Brand Futuris, Australian origin a brand name of the line, to develop ever growing big Chinese market, a systematic study of Chinese auto interior trim market is carried out, with SWOT Analysis, The SWOT Matrix and Marketing Goals and Objectives, market segmentation with proper promotion.

引用

页码：435 / 438

页数：4

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