UNESCO urban world heritage sites: Tourists' awareness in the era of social media

被引：7

作者：

Koufodontis, Nikolaos Iason ^{[1
,2
,3
]}

Gaki, Eleni ^{[3
,4
]}

机构：

[1] Univ Aegean, Sch Business, 8 Michalon St, Chios 82132, Greece

[2] Kennesaw State Univ, 560 Parliament Garden Way NW, Kennesaw, GA 30144 USA

[3] Hellen Open Univ, Aristotelous 18, Patras 26335, Greece

[4] Univ Aegean, Dept Business Adm, 8 Michalon St, Chios 82132, Greece

来源：

CITIES | 2022年 / 127卷

关键词：

UNESCO world heritage site; Urban tourism; Tourist awareness; Destination management; Social media; Culture; BETA REGRESSION; BRAND; SEARCH; ATTRACTIVENESS; STAKEHOLDERS; ARRIVALS; BEHAVIOR; RANKING; CHINA; CITY;

D O I：

10.1016/j.cities.2022.103744

中图分类号：

TU98 [区域规划、城乡规划];

学科分类号：

0814 ; 082803 ; 0833 ;

摘要：

This paper examines the tourists' awareness regarding UNESCO World Heritage Site (WHS) status of city des-tinations. A novel theoretical model defining macro and micro levels of analysis is constructed and used as research basis. A global sample of 105 WHS cities is examined together with corresponding user generated content from 2.5 million TripAdvisor reviews. Data collected is verified from various official sources, enriched, and thoroughly analyzed.It is shown that macro level attributes do not play a substantial role, while micro level factors significantly affect how much tourists and locals are aware of or interested in the UNESCO designation. Tourist demographics and representation of a city's attractions in social media are also shown to be important factors influencing the awareness.

引用

页数：12

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