Understanding corporate social responsibility and product perceptions in consumer markets: A cross-cultural evaluation

被引：143

作者：

Singh, Jaywant ^{[1
]}

de los Salmones Sanchez, Maria del Mar Garcia ^{[2
,3
]}

Rodriguez del Bosque, Ignacio ^{[2
,3
]}

机构：

[1] Kingston Univ, Kingston Business Sch, Surrey KT2 7LB, England

[2] Univ Cantabria, Business Adm, E-39005 Santander, Spain

[3] Univ Cantabria, Econ Fac, E-39005 Santander, Spain

来源：

JOURNAL OF BUSINESS ETHICS | 2008年 / 80卷 / 03期

关键词：

Corporate Social Responsibility; consumer perceptions; corporate communication; product evaluations;

D O I：

10.1007/s10551-007-9457-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries - Spain and the UK. The study analyses consumers' degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers' perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers.

引用

页码：597 / 611

页数：15

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