Perception of corporate social responsibility: A cross-cultural analysis

被引：0

作者：

Bigne, Enrique ^{[1
]}

Chumpitaz, Ruben ^{[2
]}

Andreu, Luisa ^{[1
]}

Swaen, Valerie ^{[3
]}

机构：

[1] Univ Valencia, Dept Comercializac & Invest Mercados, Valencia, Spain

[2] IESEG Sch Management, Puteaux La Defense, France

[3] Catholic Univ Louvain, Louvain, Belgium

来源：

UNIVERSIA BUSINESS REVIEW | 2005年 / 05期

关键词：

Corporate Social; Responsibility; cross-cultural; perception; consumer;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

What does Corporate Social Responsibility (CSR) mean to consumers? Do consumers use CSR level information to make their purchases? What position does RSC criteria have on the traditional criteria (price, quality, image) for the product purchase? To what extent does the positive attitude of the consumer towards RSC depend on cultural and personal values? These issues are analysed in this article by means of an empirical study conducted in four countries (Argentina, Chile, Spain and Portugal).

引用

页码：14 / 27

页数：14

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