Construction of Mathematical Model of Enterprise Marketing Economic Analysis Based on Neutral Analytic Hierarchy Process

被引:1
|
作者
Zhang, Xin [1 ]
Zhang, Haoyu [2 ]
机构
[1] Guizhou Univ Finance & Econ, Sch Econ, Guiyang 550025, Guizhou, Peoples R China
[2] Chongqing Transmiss Shaft CO LTD, Chongqing 402560, Peoples R China
关键词
BUSINESS; QUALITY;
D O I
10.1155/2022/3230056
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
With the gradual opening of the market, the overall development of Chinese enterprises is "rapid development, gradual improvement of industry status, and promising prospects." Not only the development of Chinese local enterprises is getting better and better, but also a large number of foreign-funded enterprises are pouring into the domestic market, and the competition pressure on domestic enterprises is increasing. The purpose of this study is to study the effect of neutral AHP on the establishment of the mathematical model of enterprise marketing economic analysis and to use the method of structural judgment matrix and hierarchical structural model to put forward a concrete practical analysis of enterprise marketing cost and business performance. The experimental results of this study show that the establishment of an enterprise marketing economic mathematical model based on AHP can help group companies maintain an annual revenue growth rate of more than 5.8%, while the annual revenue economic growth rate is less than 5% for companies that establish a mathematical model.
引用
收藏
页数:7
相关论文
共 50 条
  • [41] APPLICATION OF ANALYTIC HIERARCHY PROCESS ON CALCULATING THE WEIGHTS OF ECONOMIC MODEL EVALUATION
    Wang, Dai
    Chang, Dan
    Luo, Na
    Xu, Jingyi
    [J]. ICEIS 2011: PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON ENTERPRISE INFORMATION SYSTEMS, VOL 3, 2011, : 108 - 116
  • [42] Comparative Analysis between Analytic Hierarchy Process and Interval Analytic Hierarchy Process
    Wang, Xinchun
    Yin, Lizi
    [J]. INTERNATIONAL JOURNAL OF APPLIED MATHEMATICS & STATISTICS, 2014, 52 (02): : 114 - 118
  • [43] E-marketing Performance Evaluation Based on Fuzzy Analytic Hierarchy Process
    Yun Xiaohong
    Li Chenghua
    [J]. RECENT ACHIEVEMENT ON MERGING SUPPLY CHAIN AND E-COMMERCE IN CHINA, 2009, : 80 - +
  • [44] A hybrid model of mathematical programming and analytic hierarchy process for the GISMR: The industrial localization
    Agouti, T.
    Eladnani, M.
    Tikniouine, A.
    Aitouahman, A.
    [J]. WSEAS Transactions on Computer Research, 2008, 3 (04): : 234 - 241
  • [45] An hybrid model of Mathematical Programming and analytic hierarchy process for the GISMR: The Industrial localization
    Agouti, T.
    Eladnani, Md.
    Tikniouine, A.
    Aitouahman, A.
    [J]. PROCEEDINGS OF THE WSEAS INTERNATIONAL CONFERENCE ON CIRCUITS, SYSTEMS, ELECTRONICS, CONTROL & SIGNAL PROCESSING: SELECTED TOPICS ON CIRCUITS, SYSTEMS, ELECTRONICS, CONTROL & SIGNAL PROCESSING, 2007, : 559 - 563
  • [46] Study of the Risk Based on Construction logistics by Fuzzy Analytic Hierarchy Process
    Zhang Jianwei
    Zhu Minjie
    Zhang Liwei
    [J]. FRONTIERS OF GREEN BUILDING, MATERIALS AND CIVIL ENGINEERING, PTS 1-8, 2011, 71-78 : 399 - +
  • [47] Assessment of the Investment Appeal of Hydropower Construction Based on the Analytic Hierarchy Process
    Nikonova, Olga
    Skvortsova, Olga
    Ivanov, Timofey
    Terleev, Vitaly
    Nikonorov, Aleksandr
    Togo, Issa
    Volkova, Yulia
    Pavlov, Sergey
    [J]. INTERNATIONAL SCIENCE CONFERENCE SPBWOSCE-2016 - SMART CITY, 2017, 106
  • [48] Investment Risk Analysis of Gas and Pipeline Construction Project Based on the Gray Analytic Hierarchy Process
    Mu, Lin-lin
    Bi, Xing
    [J]. PROCEEDINGS OF THE 21ST INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT 2014, 2015, : 467 - 471
  • [49] The Evaluation Model of the Grey Correlative Degree and Analytic Hierarchy Process Analysis in the Enterprise Competitive Power and Its Application
    Wang Yanrong
    Liu Harbin
    Cheng Yufang
    [J]. PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS A-C, 2008, : 1764 - 1768
  • [50] Correction to: Some mathematical concepts of the analytic hierarchy process
    Thomas L. Saaty
    [J]. Behaviormetrika, 2021, 48 (1) : 193 - 194