Managing a Complex Global Circular Economy Business Model: OPPORTUNITIES AND CHALLENGES

被引：150

作者：

Hopkinson, Peter ^{[1
]}

Zils, Markus ^{[2
]}

Hawkins, Philip ^{[3
]}

Roper, Stuart ^{[4
]}

机构：

[1] Univ Exeter, Circular Econ, Exeter, Devon, England

[2] Return Partners Co, Planegg, Germany

[3] Ricoh UK Prod Ltd, Telford, Shrops, England

[4] Univ Huddersfield, Res, Huddersfield, W Yorkshire, England

来源：

CALIFORNIA MANAGEMENT REVIEW | 2018年 / 60卷 / 03期

关键词：

circular economy; strategic management; innovation; product life cycle; brand management; competitive strategy; consumers; decision making; SUPPLY CHAINS; LOOP;

D O I：

10.1177/0008125618764692

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article presents an in-depth case study detailing the history, experiences, and wider practitioner and policy lessons from a circular economy business model over a 30-year period, highlighting the successes, difficulties, and conflicts of adopting a circular economy model. The case is based on interviews, key documents, and customer insight. The findings demonstrate how sustained circular economy business practices can deliver significant new revenues, resource productivity, and business continuity benefits, but also require managers and practitioners to develop competencies and capabilities, such as balancing linear and circular systems, to address complex and highly dynamic factors, including rapid technological shifts and market volatility.

引用

页码：71 / 94

页数：24

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