Avian Influenza-Factors Affecting Consumers' Purchase Intentions toward Poultry Products

被引：13

作者：

Wen, Xiaowei ^{[1
]}

Sun, Sangluo ^{[1
]}

Li, Lin ^{[2
]}

He, Qinying ^{[1
]}

Tsai, Fu-Sheng ^{[3
,4
,5
]}

机构：

[1] South China Agr Univ, Coll Econ & Management, Guangzhou 510642, Guangdong, Peoples R China

[2] Youth Volunteers Guidance Ctr Guangzhou, Guangzhou 510642, Guangdong, Peoples R China

[3] Cheng Shiu Univ, Dept Business Adm, Kaohsiung 83347, Taiwan

[4] Cheng Shiu Univ, Ctr Environm Toxin & Emerging Contaminant Res, Kaohsiung 83347, Taiwan

[5] Cheng Shiu Univ, Super Micro Mass Res & Technol Ctr, Kaohsiung 83347, Taiwan

来源：

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH | 2019年 / 16卷 / 21期

基金：

中国国家自然科学基金;

关键词：

consumption; avian influenza; purchase intentions; media; China; GENETICALLY-MODIFIED FOODS; A H7N9 VIRUS; ORGANIC FOOD; SAFETY ATTRIBUTES; ANIMAL DISEASES; FRESH MEAT; RAW-MILK; BEHAVIOR; RISK; PERCEPTIONS;

D O I：

10.3390/ijerph16214139

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Recently, continuing outbreaks of avian influenza in China have not only caused great loss to the agricultural sector but also brought fear and distrust to consumers, seriously undermining consumer confidence in chicken products. We investigated consumers' purchase intentions during avian influenza outbreaks by examining a regionally representative sample of 330 consumers in Guangzhou. With respect to 7 kinds of attributes, the ordered logit analysis indicated that possible health threat and uncertainty of the origin of poultry products may cause concern among consumers and cause them to avoid purchasing chicken products. Media reports have a great influence on consumers' intentions to purchase chicken products during avian influenza outbreaks. Overall, this study suggests establishing an effective mechanism of public knowledge (of chicken products' safety and quality) enhancement, in order to curb misleading media reports during avian influenza outbreaks.

引用

页数：13

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