Moving from multi-channel to Omni-channel retailing: Special issue introduction

被引：46
|
作者：
Thaichon, Park [1 ]
Phau, Ian [2 ]
Weaven, Scott [1 ]
机构：
[1] Griffith Univ, Nathan, Qld, Australia
[2] Curtin Univ, Perth, WA, Australia
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2022年 / 65卷
关键词：
Multi-channel; Omni-channel; Multichannel; Omnichannel; Technology; Retailing; SERVICE QUALITY;
D O I：
10.1016/j.jretconser.2020.102311
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this special issue "Moving from Multi-Channel to Omni-Channel Retailing", the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni-channel retailing. The aim of the special issue is to gain a better understanding of marketing theory and practice in multi-channel and Omni-channel retailing. The topics for the special issue include, but are not limited to (1) The impact of channel integration on consumers' channel preferences; (2) Service integration in Omni-channel retailing; (3) Customer touchpoint in the context of Omni-channel retailing; (4) Consumer behaviour in Omni-channel retailing; and (5) Building and maintaining customer relationships via Omni-channel retailing.
引用
收藏
页数：3
相关论文
共 50 条
  • [21] Determinants of Logistic Service Quality in Omni-Channel Retailing
    Radziszewska, Aleksandra
    [J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 17395 - 17402
  • [22] Examining the Channel Choice of Experience-Oriented Customers in Omni-Channel Retailing
    Zhao, WenYu
    Deng, Nianqi
    [J]. INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS IN THE SERVICE SECTOR, 2020, 12 (01) : 16 - 27
  • [23] Effect of channel integration quality on consumer responses within omni-channel retailing
    Chen, Tser Yieth
    Yeh, Tsai Lien
    Wu, Hsueh Ling
    Deng, Ssu
    [J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2023, 35 (01) : 149 - 173
  • [24] Omni-channel retailing research - state of the art and intellectual foundation
    Galipoglu, Erdem
    Kotzab, Herbert
    Teller, Christoph
    Huseyinoglu, Isik Ozge Yumurtaci
    Poppelbuss, Jens
    [J]. INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT, 2018, 48 (04) : 365 - 390
  • [25] Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts
    Zhang, Chong
    You, Mingchuan
    [J]. INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT, 2020, 13 (04) : 47 - 67
  • [26] Adoption barriers in engaging young consumers in the Omni-channel retailing
    Sharma, Manu
    Gupta, Manish
    Joshi, Sudhanshu
    [J]. YOUNG CONSUMERS, 2019, 21 (02): : 193 - 210
  • [27] Omni-Channel Retailing and Digital Business: A Case Study in Malaysia
    Leu, Joyce F. Y.
    Masri, Ridzuan
    [J]. JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS, 2021, 8 (04): : 403 - 412
  • [28] Factors Affecting Supply Chain Integration in Omni-Channel Retailing
    Liu, Yue
    Song, Guang
    [J]. SUSTAINABILITY, 2024, 16 (08)
  • [29] Warehouse configuration in omni-channel retailing: a multiple case study
    Kembro, Joakim Hans
    Norrman, Andreas
    [J]. INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT, 2020, 50 (05) : 509 - 533
  • [30] Towards a Predictive Approach for Omni-channel Retailing Supply Chains
    Pereira, Marina Meireles
    Frazzon, Enzo Morosini
    [J]. IFAC PAPERSONLINE, 2019, 52 (13): : 844 - 850
12345