Moving from multi-channel to Omni-channel retailing: Special issue introduction

被引：46

作者：

Thaichon, Park ^{[1
]}

Phau, Ian ^{[2
]}

Weaven, Scott ^{[1
]}

机构：

[1] Griffith Univ, Nathan, Qld, Australia

[2] Curtin Univ, Perth, WA, Australia

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2022年 / 65卷

关键词：

Multi-channel; Omni-channel; Multichannel; Omnichannel; Technology; Retailing; SERVICE QUALITY;

D O I：

10.1016/j.jretconser.2020.102311

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this special issue "Moving from Multi-Channel to Omni-Channel Retailing", the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni-channel retailing. The aim of the special issue is to gain a better understanding of marketing theory and practice in multi-channel and Omni-channel retailing. The topics for the special issue include, but are not limited to (1) The impact of channel integration on consumers' channel preferences; (2) Service integration in Omni-channel retailing; (3) Customer touchpoint in the context of Omni-channel retailing; (4) Consumer behaviour in Omni-channel retailing; and (5) Building and maintaining customer relationships via Omni-channel retailing.

引用

页数：3

共 50 条

[1] From Multi-Channel Retailing to Omni-Channel Retailing Introduction to the Special Issue on Multi-Channel Retailing
Verhoef, Peter C.
Kannan, P. K.
Inman, J. Jeffrey
[J]. JOURNAL OF RETAILING, 2015, 91 (02) : 174 - 181
[2] Multi-Channel and Omni-Channel Retailing in the Scientific Literature: A Text Mining Approach
Cicea, Claudiu
Marinescu, Corina
Banacu, Cristian Silviu
[J]. JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2023, 18 (01): : 19 - 36
[3] Special Issue: Multi-Channel Retailing
Brown, Steven P.
Mantrala, Murali K.
[J]. JOURNAL OF RETAILING, 2015, 91 (02) : 171 - 172
[4] Omni-channel logistics special issue
Saghiri, Soroosh Sam
Bernon, Michael
Bourlakis, Michael
Wilding, Richard
[J]. INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT, 2018, 48 (04) : 362 - 364
[5] Retail logistics in the transition from multi-channel to omni-channel
Huebner, Alexander
Wollenburg, Johannes
Holzapfel, Andreas
[J]. INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT, 2016, 46 (6-7) : 562 - 583
[6] Categorization of multiple channel retailing in Multi-, Cross-, and Omni-Channel Retailing for retailers and retailing
Beck, Norbert
Rygl, David
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2015, 27 : 170 - 178
[7] Assortment optimization in omni-channel retailing
Hense, Jonas
Huebner, Alexander
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2022, 301 (01) : 124 - 140
[8] Omni-channel retailing: some reflections
Verhoef, Peter C.
[J]. JOURNAL OF STRATEGIC MARKETING, 2021, 29 (07) : 608 - 617
[9] How omni-channel can be the future of retailing
Chopra, Sunil
[J]. DECISION, 2016, 43 (02) : 135 - 144
[10] The Effects of Omni-Channel Retailing on Promotional Strategy
Schrotenboer, Dana
Constantinides, Efthymios
Herrando, Carolina
de Vries, Sjoerd
[J]. JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2022, 17 (02): : 360 - 374

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