Do consumers value price transparency?

被引：12
|
作者：
Seim, Katja [1 ,2 ,3 ]
Vitorino, Maria Ana [4 ]
Muir, David M. [5 ]
机构：
[1] Univ Penn, Philadelphia, PA 19104 USA
[2] CEPR, London, England
[3] NBER, Cambridge, MA 02138 USA
[4] Univ Minnesota, Minneapolis, MN 55455 USA
[5] Univ Delaware, Newark, DE USA
来源：
QME-QUANTITATIVE MARKETING AND ECONOMICS | 2017年 / 15卷 / 04期
关键词：
Pricing; Transparency; Information; Consumer valuation; PARTITIONED PRICES; SEARCH; OBFUSCATION; COMPETITION; DIVIDE; SURCHARGES; INTERNET; QUALITY; MARKETS; PROSPER;
D O I：
10.1007/s11129-017-9193-x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We examine the role of price transparency in consumer preferences and demand. We assemble a detailed dataset on the driving school industry in Portugal to quantify how firms present the price of the course of instruction, and its individual components, to potential students. Our unique data allows us to estimate a structural model of school choice and measure the impact of varying levels of price information on demand. The results show that consumers are willing to pay a significant amount for price transparency, on average 11% of the service price, and that consumer demographics drive heterogeneous preferences for transparency.
引用
收藏
页码：305 / 339
页数：35
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