Do consumers value price transparency?

被引：12
|
作者：
Seim, Katja [1 ,2 ,3 ]
Vitorino, Maria Ana [4 ]
Muir, David M. [5 ]
机构：
[1] Univ Penn, Philadelphia, PA 19104 USA
[2] CEPR, London, England
[3] NBER, Cambridge, MA 02138 USA
[4] Univ Minnesota, Minneapolis, MN 55455 USA
[5] Univ Delaware, Newark, DE USA
来源：
QME-QUANTITATIVE MARKETING AND ECONOMICS | 2017年 / 15卷 / 04期
关键词：
Pricing; Transparency; Information; Consumer valuation; PARTITIONED PRICES; SEARCH; OBFUSCATION; COMPETITION; DIVIDE; SURCHARGES; INTERNET; QUALITY; MARKETS; PROSPER;
D O I：
10.1007/s11129-017-9193-x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We examine the role of price transparency in consumer preferences and demand. We assemble a detailed dataset on the driving school industry in Portugal to quantify how firms present the price of the course of instruction, and its individual components, to potential students. Our unique data allows us to estimate a structural model of school choice and measure the impact of varying levels of price information on demand. The results show that consumers are willing to pay a significant amount for price transparency, on average 11% of the service price, and that consumer demographics drive heterogeneous preferences for transparency.
引用
收藏
页码：305 / 339
页数：35
相关论文
共 50 条
  • [1] Do consumers value price transparency?
    Katja Seim
    Maria Ana Vitorino
    David M. Muir
    [J]. Quantitative Marketing and Economics, 2017, 15 : 305 - 339
  • [2] Do New Hospital Price Transparency Regulations Reflect Value in Arthroplasty?
    D'Amore, Taylor
    Goh, Graham S.
    Courtney, P. Maxwell
    Klein, Gregg R.
    [J]. JOURNAL OF THE AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS, 2022, 30 (08) : E658 - E663
  • [3] The impact of price transparency on consumers and providers: A scoping review
    Zhang, Angela
    Prang, Khic-Houy
    Devlin, Nancy
    Scott, Anthony
    Kelaher, Margaret
    [J]. HEALTH POLICY, 2020, 124 (08) : 819 - 825
  • [4] DO CONSUMERS PRICE SHOP FOR PRESCRIPTION DRUGS
    BERNACCHI, MD
    GITERSONKE, D
    KONO, K
    [J]. CONTEMPORARY PHARMACY PRACTICE, 1980, 3 (01) : 14 - 17
  • [5] How Do Consumers Read and Encode a Price?
    Laurent, Gilles
    Vanhuele, Marc
    [J]. JOURNAL OF CONSUMER RESEARCH, 2023, 50 (03) : 510 - 532
  • [6] Do consumers value nutritional labels?
    Loureiro, ML
    Gracia, A
    Nayga, RM
    [J]. EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS, 2006, 33 (02) : 249 - 268
  • [7] The value of price transparency in residential solar photovoltaic markets
    O'Shaughnessy, Eric
    Margolis, Robert
    [J]. ENERGY POLICY, 2018, 117 : 406 - 412
  • [8] How do Consumers Respond to Gasoline Price Cycles?
    Byrne, David P.
    Leslie, Gordon W.
    Ware, Roger
    [J]. ENERGY JOURNAL, 2015, 36 (01): : 115 - 147
  • [9] How do consumers respond to house price declines?
    Gathergood, John
    [J]. ECONOMICS LETTERS, 2012, 115 (02) : 279 - 281
  • [10] Do Consumers Value Environmental Innovation in Product?
    Aibar-Guzman, Cristina
    Somohano-Rodriguez, Francisco M.
    [J]. ADMINISTRATIVE SCIENCES, 2021, 11 (01)
12345