Strategic Analysis of the Logistics Industry in Indonesia

被引：0
|
作者：
Sanny, Lim [1 ]
Tuori, Michael A. [1 ]
Simek, Lea [1 ]
机构：
[1] Bina Nusantara Univ, Management Dept, Binus Business Sch, Undergrad Program, Jakarta 11480, Indonesia
来源：
ADVANCED SCIENCE LETTERS | 2018年 / 24卷 / 12期
关键词：
Strategic; Logistic; Indonesia;
D O I：
10.1166/asl.2018.12281
中图分类号：
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号：
07 ; 0710 ; 09 ;
摘要：
This paper deals with issues of strategic management, particularly strategic planning and implementation in the logistics industry in Indonesia. The purpose of this research is to analyze the internal and external conditions and formulate a business strategy. It is based on empirical results of SWOT, IFE Matrix, EFE Matrix and QSPM Matrix. The methodology includes an empirical study that was conducted in logistics companies in Indonesia. The method used for collecting data was by interview, questionnaire, and survey to the internal parties of the company. The data obtained was analyzed using IFE Matrix, EFE Matrix, SWOT, IE, Grand Strategy, and QSPM. The result of this research shows that in order to achieve targets and expand in the logistics industry, the company should implement a product development strategy.
引用
收藏
页码：9389 / 9392
页数：4
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