Research on Customer Service Strategy of Electricity Retail Market Based on Diffusion of Innovations Theory

被引：1

作者：

Hu, Hai ^{[1
]}

Xu, Jie ^{[1
]}

Yang, Jianli ^{[1
]}

机构：

[1] State Grid Ningbo Power Supply Co, Ningbo, Peoples R China

来源：

2021 POWER SYSTEM AND GREEN ENERGY CONFERENCE (PSGEC) | 2021年

关键词：

electricity retail market; marketing management; diffusion of innovation; S curve;

D O I：

10.1109/PSGEC51302.2021.9542258

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The construction of electricity retail market poses unprecedented opportunities and challenges for the sale of electricity. The traditional mode of electricity business marketing is not suitable for the new market environment, and it needs change in many aspects. How to serve customers well in the competitive environment, seize the market, and improve their own operating efficiency is an urgent problem for power grid enterprises. This paper regards the development of electricity retail market as the diffusion process of innovation. Based on the diffusion of innovations theory, this paper analyzes the characteristics of different development stages, and formulates service strategies according to their characteristics, so as to provide reference for power grid enterprises to seize the market.

引用

页码：161 / 165

页数：5

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