Policy Role of Social Media in Developing Public Trust Twitter communication with government leaders

被引：52

作者：

Park, Min Jae ^{[1
]}

Kang, Dongsuk ^{[1
]}

Rho, Jae Jeung ^{[1
]}

Lee, Duk Hee ^{[1
]}

机构：

[1] Korea Adv Inst Sci & Technol, Dept Business & Technol Management, Daejeon, South Korea

来源：

PUBLIC MANAGEMENT REVIEW | 2016年 / 18卷 / 09期

基金：

新加坡国家研究基金会;

关键词：

G2C communication; trust expansion; social media; leading officer; Korea; INFORMATION; CREDIBILITY; DIFFUSION; INTERNET;

D O I：

10.1080/14719037.2015.1066418

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Citizens' trust in a government is critical when the government utilizes Twitter to communicate with the public. This research collected 398 questionnaire samples from Korean citizens who communicate with a central government department via Twitter and employed a structured equation analysis. The study discovered that tweets coming from a leading (or an executive) government officer (e.g., a minister) played mediation role in increasing citizens' perception of credibility in governmental Twitter feed. Furthermore, the citizens' trust in governmental media functioned as a moderator for expanding their trust in government from an agency level to the overall government.

引用

页码：1265 / 1288

页数：24

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