Discussion on Moral Education in the Era of Big Data

The purpose of this study is to improve the effectiveness of moral education under the background of big data era, and take high moral values establishment and people cultivation as the fundamental task of education. This paper first interprets the basic concepts of moral education in big data era, and then analyzes the negative impact on moral education. Finally, it deeply analyses the inevitable choice of moral education in the era of big data. The study concludes that under the background of big data era, moral education should combine with its own characteristics, screen favorable conditions brought by big data era and innovate methods of moral education to realize personalized moral education, also continuously improve the effectiveness development of moral education.