Emotions, advertising and consumer choice

被引：1

作者：

van Raaij, W. Fred ^{[1
]}

机构：

[1] Tilburg Univ, Dept Social Sci, NL-5000 LE Tilburg, Netherlands

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 2008年 / 29卷 / 02期

关键词：

D O I：

10.1016/j.joep.2007.11.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：253 / 254

页数：2

共 50 条

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