Conceptualizing ethical knowledge and knowledge transfer in public relations

被引：2
|
作者：
Lee, Seow Ting [1 ]
机构：
[1] Natl Univ Singapore, Fac Arts & Social Sci, Singapore 117416, Singapore
来源：
PUBLIC RELATIONS REVIEW | 2011年 / 37卷 / 01期
关键词：
Ethics; Survey; PRSA; Knowledge management; Tacit knowledge; Explicit knowledge;
D O I：
10.1016/j.pubrev.2010.11.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In a survey with 350 public relation practitioners, this study examined practitioners' conceptualizations of ethical knowledge and ethical training through a knowledge management framework. The findings show that practitioners characterized ethical knowledge as a form of tacit knowledge that is personal in nature. However, ethical knowledge in public relations is tacit only to the extent that it is a personal body of knowledge grounded in individual actions and experiences. As a professional construct, ethical knowledge in public relations is explicit in that it is a tangible form of knowledge that could be communicated and shared in the workplace. (C) 2010 Elsevier Inc. All rights reserved.
引用
收藏
页码：96 / 98
页数：3
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