We construct invariant generalized Gauduchon metrics on the product of two complex nilmanifolds that do not necessarily admit this kind of metrics. In particular, we prove that the product of a locally conformal Kaller nilmanifold and a balanced nilmanifold admits a generalized Gauduchon metric. In complex dimension 4, generalized Gauduchon nilmanifolds with (the highest possible) nilpotency step s = 5 are given, as well as 3-step and 4-step examples for which the center of their underlying Lie algebras does not contain any non-trivial J-invariant ideal. These examples show strong differences between the SKT and the generalized Gauduchon geometries of nilmanifolds. (C) 2017 Elsevier B.V. All rights reserved.