Using Kansei Semantic Differential Method and Grey Relational Analysis in the Exploration of Product Form Image Cognition Representation

被引：1

作者：

Qiu, Guo-Peng ^{[1
]}

Yuan, Jia-Li ^{[1
]}

Chen, Jing ^{[1
]}

Lin, Ming-Chyuan ^{[1
]}

机构：

[1] Sanming Univ, Coll Arts & Design, Sanming, Fujian, Peoples R China

来源：

ADVANCES IN INDUSTRIAL DESIGN, AHFE 2021 | 2021年 / 260卷

关键词：

Kansei semantic differential method; Product form; Image cognition; Grey relational analysis;

D O I：

10.1007/978-3-030-80829-7_103

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

The social and living style in our society has greatly changed that makes customer requirements complicated and difficult to grasp. This situation causes designers to devote their efforts on considering consumer emotions or preferences in the engineering aspects of design. Since Kansei engineering is a method for translating customer feelings and impressions into product parameters, it can effectively analyze the human emotion and reflect it on product characteristics. The objective of this study is to integrate properties of emotion and rationality into the generation of product forms. The development procedure includes four stages: (1) data collection, (2) identification of semantic differential adjective vocabulary, (3) imagery analysis of vocabulary, and (4) grey relational analysis for imagery Preference evaluation. The results expected to reduce the differential cognition between customers and designers and link customer requirements with product form elements to help improve design quality.

引用

页码：844 / 851

页数：8

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