THE PROBLEM OF NORMATIVITY IN THE MARKETING OF COMMUNICATION

Once with the increasing role of information in all social fields we prove the amplifing of the importance of the information, especially as a resource of the. power or the strength of the prestige and authority of the institutions or of the personalities playing the main actors positions on the social scene. The frequency with which it circulate, among the analysts in the field, contained in the phrase "informational aggression syndrome", had determinate, since the 80s, to take positions in favor of "decolonization", "democratization", "demonopolization" in the current information system, in the light of "a new information order" through democratization of information. The idea of the democratization of information should be viewed and analyzed in all its possible implications. In this respect, we should not neglect the appearance, otherwise negative, of the consumer society, that the democratization of infonnation implies.