Exploring the inhibitors of online health service use intention: A status quo bias perspective

被引:75
|
作者
Zhang, Xiaofei [1 ,3 ]
Guo, Xitong [1 ]
Wu, Yi [2 ]
Lai, Kee-hung [3 ]
Vogel, Doug [1 ]
机构
[1] Harbin Inst Technol, Sch Management, 92 West Dazhi St, Harbin 15001, Heilongjiang, Peoples R China
[2] Tianjin Univ, Dept Informat Management & Management Sci, 92 Weijin Rd, Tianjin 300072, Peoples R China
[3] Hong Kong Polytech Univ, Fac Business, Kowloon, Hong Kong, Peoples R China
基金
中国国家自然科学基金;
关键词
Online health service; Inhibitors; Status quo bias; Rational choice theory; Perceived benefits; Perceived costs; PRIVACY CONCERNS; INFORMATION; INTERNET; ADOPTION; QUALITY; CONSEQUENCES; RESISTANCE; CONSUMERS; COSTS; WEB;
D O I
10.1016/j.im.2017.02.001
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Why do online health services (OHSs) have a relatively low visit-use rate? Drawing on the status quo bias (SQB) theory and the rational choice theory, we developed an integrated research model to explore this phenomenon. To test the model, an online-survey was conducted in China with 339 valid responses for analysis. There are three insightful theoretical implications of the results: (1) Inhibitors in traditional healthcare hinder OHS use intention; (2) The rational choice theory can be used to measure the effects of the SQB on behavioral intentions, indicating that the SQB is capable of influencing behavioral intention from a rational decision process; and (3) The rational choice theory can be used in less rational situations. (c) 2017 Elsevier B.V. All rights reserved.
引用
收藏
页码:987 / 997
页数:11
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