MEDIATION EFFECT OF BRAND EXPERIENCE BETWEEN DESTINATION BRAND PERSONALITY AND BRAND LOVE: THE PORTO CITY CASE

被引：0

作者：

Rodrigues, Paula ^{[1
]}

Torres, Isabel ^{[1
]}

机构：

[1] Univ Lusiada Norte Porto, Porto, Portugal

来源：

RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE | 2018年

关键词：

Destination Brand Personality; Brand Experience; Brand Love; Porto City; SEM; ANTECEDENTS; CONCEPTUALIZATION; CONSEQUENCES; IMAGE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1677 / 1681

页数：5

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