Research on Public Opinion of Network Mass Incident

Network Mass Incident is based on the network of Mass Incident, and it is a unique phenomenon of China's structural adjustment and social transformation in China. This article through the analysis of the definition; characteristics of Network Mass Incident and Network Public Opinion, explore the influence of network public opinion on network mass incident, in the end, the strategy was presented. By the end of December 2012, Statistics from China Internet Network Information Centre, China's internet penetration rate of 42.1%, 564 million internet users, and through mobile phones and other network platform for communication. China[1]. However, in the transitional period of social development, some potential contradictions are reflected through cyberspace. With the expansion of social public opinion space, network public opinion has evolved and expanded. By mining the key factors on public opinion to reverse and upgrade, and accordingly puts forward effective coping strategies, in order to avoid the happening of network mass incident is an urgent and important task.