Can Robots Be Sold? The Effects of Robot Designs on the Consumers' Acceptance of Robots

被引：8
|
作者：
Kwak, Sonya S. [1 ]
Kim, Jun San [2 ]
Choi, Jung Ju [1 ]
机构：
[1] Ewha Womans Univ, Dept Ind Design, Seoul, South Korea
[2] Ind Bank Korea, IBK Econ Res Inst, Seoul, South Korea
来源：
HRI'14: PROCEEDINGS OF THE 2014 ACM/IEEE INTERNATIONAL CONFERENCE ON HUMAN-ROBOT INTERACTION | 2014年
关键词：
Categorization; human-oriented robot; human-robot interaction; marketing; product-oriented robot; robot designs; CATEGORIZATION; MODEL;
D O I：
10.1145/2559636.2563684
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This study explores the effect of robot design approaches on the consumers' acceptance of robots. We executed a 2-level (robot design: human-oriented vs. product-oriented) between participants experiment (N=52). Participants categorized a human-oriented robot and a product-oriented robot differently, and a product-oriented robot was more effective than a human-oriented robot for consumers' evaluation and purchase intention toward robots.
引用
收藏
页码：220 / 221
页数：2
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