Clustering Kruger National Park visitors based on interpretation

被引：11

作者：

Botha, E. ^{[1
]}

Saayman, M. ^{[2
]}

Kruger, M. ^{[2
]}

机构：

[1] Univ South Africa, Sch Publ & Operat Management, Dept Entrepreneurship Supply Chain Transport Tour, POB 392, ZA-0003 Pretoria, South Africa

[2] North West Univ, Fac Econ & Management Sci, Tourism Res Econ Environs & Soc, Potchefstroom, South Africa

来源：

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT | 2016年 / 47卷 / 02期

关键词：

MARKET-SEGMENTATION; SAMPLE-SIZE; SATISFACTION; EXPERIENCE; EDUCATION; TOURISTS; BEHAVIOR; MOTIVES; PLACE; MODEL;

D O I：

10.4102/sajbm.v47i2.62

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Interpretation is considered to be an important educational tool that not only addresses visitors' expectations but also contributes to national parks' conservation purposes. This study segmented the Kruger National Park's visitors based on expected interpretation services and revealed four clusters that differed based on their expected and experienced interpretation services as well as their motivational aspects. This study's distinct contribution is the alternative segmentation approach which revealed the viability of the expected interpretation variable to use for ecotourism segmentation purposes. This study not only assists the Kruger National Park to appropriately address interpretation services but also aids other ecotourism destinations.

引用

页码：75 / 88

页数：14

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