To be grandiose or not to be worthless: Different routes to self-enhancement for narcissism and self-esteem

Both narcissists and high self-esteem individuals engage in active self-enhancement to support their positive self-views. However, while narcissists want to assert their superiority, high self-esteem individuals desire to be valued by the social community. These different self-goals suggest that only narcissists can afford to engage in forceful and brazen self-enhancement strategies. Consistent with expectation, in two studies, narcissists exploited self-enhancement opportunities primarily by augmenting self-ratings on positive traits. Individuals with genuine high self-esteem in contrast, self-presented more moderately and also used the more socially accepted discounting of negative traits. Subsequent increased accessibility of positive self-information, only shown by narcissists, indicates that their desire for self-worth is hard to fulfill. These findings continue to illuminate the distinction between narcissism and self-esteem. (C) 2010 Elsevier Inc. All rights reserved.