Service investment for online retailers with social media-Does it pay off?

被引：17

作者：

Hou, Ruiqi ^{[1
]}

de Koster, Rene ^{[2
]}

Yu, Yugang ^{[1
]}

机构：

[1] Univ Sci & Technol China, Sch Management, Hefei 230026, Anhui, Peoples R China

[2] Erasmus Univ, Rotterdam Sch Management, Dept Technol & Operat Management, NL-3000 DR Rotterdam, Netherlands

来源：

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW | 2018年 / 118卷

基金：

中国国家自然科学基金;

关键词：

Delivery service investment; Online retailers; Nash equilibrium; Stackelberg game; Social media; Service competition; SUPPLY CHAIN; EQUILIBRIUM-MODEL; DELIVERY-TIME; COMPETITION; PRICE; LEVEL; INDUSTRIES; MANAGEMENT; DEMAND;

D O I：

10.1016/j.tre.2018.08.011

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We investigate the impact of investments in delivery service with one or two major competing online retailers. Customers diffuse among the retailers, based on purchasing experience and online reviews (i.e., social network). Firms decide on investments aimed at maximizing profit. For both Nash and Stackelberg competition cases, the effect on market share, optimal investment cost and profit are calculated. Cases without social network are also studied, showing that a social network leads to faster convergence of the market. When a social network exists, both the leader and follower invest more, with higher profits. Our results confirm experiences from competition practice.

引用

页码：606 / 628

页数：23

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