Local engagement online: Municipal Facebook pages as hubs of interaction

被引：90
|
作者：
Lev-On, Azi [1 ]
Steinfeld, Nili [1 ]
机构：
[1] Ariel Univ, Sch Commun, Ariel, Israel
来源：
GOVERNMENT INFORMATION QUARTERLY | 2015年 / 32卷 / 03期
关键词：
Social Media; Local Government; e-Government; Big Data; Engagement; e-Participation; SOCIAL MEDIA; E-GOVERNMENT; UNITED-STATES; TRANSPARENCY; ADOPTION;
D O I：
10.1016/j.giq.2015.05.007
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
The article presents the results of a comprehensive study of the scope and character of the activities of the Israeli municipalities on Facebook.(1) The study maps the Facebook presence of Israeli municipalities and checks for correlations between Facebook presence, municipality size, and the geographic and socio-demographic characteristics of the municipalities. We then measure several engagement indices of municipal activities on Facebook (number of fans, average likes, comments, and shares of posts) and check for correlations of these engagement indices with municipality size and geographic and social demographic characteristics of the municipalities. The article concludes with a review of several indices of municipality Facebook page activity, including scope of content uploaded by the page and by fans, content formats (statuses, images, and videos) and their reception. Published by Elsevier Inc.
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页码：299 / 307
页数：9
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