Does music listening in a social context alter experience? A physiological and psychological perspective on emotion

Music has often been shown to induce emotion in listeners and is also often heard in social contexts (e.g., concerts, parties, etc.), yet until now, the influences of social settings on the emotions experienced by listeners was not known. This exploratory study investigated whether listening to music in a group setting alters the emotion felt by listeners. The emotional reactions to 10 musical excerpts were measured both psychologically (rating on retrospective questionnaires and button presses indicated the experience of a chill, defined as the experience of a shiver down the spine or goose pimples) and physiologically (skin conductance response) using a new, innovative multi-channel measuring device. In a repeated measures design, 14 members of an amateur orchestra (7 male, 7 female; mean age 29) came in for two testing sessions: once alone, and once as a group. Chills were validated in the data analysis: each chill was counted only if the button press was accompanied by a corresponding skin conductance response. The results showed no differences between conditions (group vs. solitary) for retrospective emotion ratings; however, the number of validated chills did show a non-significant trend towards experiencing more chills in the solitary listening session. Also, skin conductance responses during chills were significantly higher during the solitary listening condition. This and other results suggested that music listening was more arousing alone, possibly due to the lack of social feedback and of concentration on the music in the group setting.