Corporate Performance Measures of Intellectual Property and Innovations

Enterprise performance and competitiveness can be supported and secured in current social conditions by innovations in the measuring and managing of enterprise performance system. Globalisation and phenomena associated with it lead to changes in conditions in which company meets its key customer segments. It enhances the pressure on business entities, which are forced to reassess their current systems of enterprise performance management. The main aim of the paper is to map, to analyze and based on the acquired results from realised research to evaluate the attitude of enterprises towards quality improving of the human capital, their innovation activities and their performance measurement. It will be determined and presented significant measures which are used (or it is the intention to monitor them soon) within the human resources performance and innovation performance measurement and management in business practice. Recommendations for business practice - middle-sized manufacturing companies in the Czech Republic in the researched area will be proposed. It would lead this type of companies to the higher level of performance, success and the long-term competitiveness. It is a result of the theoretical approaches evaluation to the enterprise performance measurement and takes into account the empirical findings obtained on the basis of the primary research as well. Data collection within the performed primary quantitative research was done in the period autumn - winter 2014. The group which the research focused on was formed by medium-sized manufacturing companies in the area of pro-export oriented economy. Complete data from questionnaire survey were collected and obtained from 128 companies from Pilsen region and Karlovy Vary region of the Czech Republic. The quantitative research results show that despite the indisputable strong causality among innovation ability, human capital quality and enterprise performance, the business entities in the Czech Republic in practice do not attach too much importance to the measurement and management of the innovation performance of an enterprise and the human capital performance. Although the influence of traditional production factors and sources of wealth for keeping the competition advantage in the current economic environment is getting smaller rapidly. And it is especially innovations and their enforcement on market that can build a significant competition advantage in the world economic competition in the long term. To keep the business growth, enterprises must be managed by the manner which would support intellectual capital growth. Knowledge management (in a form of motivated, well versed employees willing to work as much as possible for the company) becomes still more significant in maintaining and strengthening of corporate competitive ability. The paper was made within the project SGS-2015-021 Development of financial management approaches as a tool of company value growth.