INNOVATIONS IN THE DISTRIBUTION OF INTELLECTUAL PROPERTY IN THE DIGITAL ERA

This thesis examines innovation, intellectual property and forms of distribution, focusing on selected forms of film distribution. Our aim was to investigate innovations in terms of updating their typology with a focus on social innovation, to examine intangible intellectual property products in the enterprise and to examine the distribution of selected intangible products from the consumer's point of view on the importance of selected parameters and selected platforms for audio-visual distribution. We used quantitative survey methodology, we used quantitative statistical methods. Data were analysed in the PSPP statistical program and evaluated by correlation and regression analysis. The results of the survey show that businesses are aware of the importance of social innovation, intellectual property and innovative distribution channels are required in the distribution of audio-visual works.