Emerging patterns of international business: Implications for public policy

被引:0
|
作者
Knight, GA [1 ]
Yaprak, A [1 ]
机构
[1] Florida State Univ, Coll Business, Dept Mkt, Tallahassee, FL 32306 USA
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Increasing numbers of small and medium sized firms (SMEs) are becoming active in international business. This phenomenon is being facilitated by numerous trends in the macro-environment of the firm. However, SMEs are typically quite resource-constrained relative to their larger, traditional rivals. Many SMEs fail to bridge the gap between initial exporting efforts and ultimate success abroad. We propose a number of programs that governments can implement to help SMEs in overcoming the initial, challenging period of internationalization.
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页码:385 / 397
页数:13
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