The results of spectropolarimetric and filter observations of the facular region in the lines Fe I 1564.3, Fe I 1565.8 nm, Ba II 455.4 nm, and Ca II H 396.8 nm obtained near the center of the solar disk at the German Vacuum Tower Telescope (Tenerife, Spain) are discussed. It is shown that the facular contrast at the center of the Ca II H line increases more slowly as the magnetic field strength increases and, then it begins to decrease if the field increases further. It is concluded that the reason for such behavior is the nonlinear height dependence of the line source function due to the deviation from the local thermodynamic equilibrium. It is found that waves propagating both upward and downward can be observed in any area of the facula, regardless of its brightness. In bright areas with a strong magnetic field, upward waves predominate, while downward waves are more often observed in less bright areas with a weak field. It is shown that the facular contrast measured at the center of the Ca II H line correlates with the power of wave velocity oscillations. In bright areas, it increases with the power regardless of the direction in which the waves propagate. In facular regions with decreased brightness, the opposite dependence is observed for both types of waves. In turn, the power of wave velocity oscillations is sensitive to the field strength magnitude. In the magnetic elements of the facula with increased brightness, the stronger the field, the higher the power of oscillations of both upward and downward waves. In areas with decreased brightness, the inverse dependence is observed. It is concluded that the contrast increase with the increase in the power of wave velocity oscillations observed in bright areas of the facula can be considered as evidence that these areas look bright not only because of the Wilson depression but also because of the heating of the solar plasma by the waves.