Assessment of importance of conditions and safety of work for shaping management image

The image of the management is the result of the perception of managers by the stakeholders. Like the image of the company, it can be analyzed due to two categories of company's of the stakeholders: internal (staff, board, etc.) and external (suppliers, customers, society, etc.). Image management itself is an essential element of the company's potential. It is shaped by features and components that can be evaluated by stakeholders in a differentiated manner. This presents the management against a task of complex support to the company in terms of management based on the requirements of law, standards and social issues (CSR). (C) 2015 The Authors. Published by Elsevier B.V.