THE IMPACT OF TECHNOLOGICAL INNOVATION ON BUILDING A TOP BRAND: THE MODERATING EFFECT OF REGIONAL DIFFERENCES

被引：0

作者：

Tien, Chengli ^{[1
]}

Cho, Celine ^{[1
]}

Chiu, Hong-Jen ^{[1
]}

机构：

[1] Natl Taiwan Normal Univ, Taipei 10699, Taiwan

来源：

PROCEEDINGS OF ACADEMY OF INNOVATION AND ENTREPRENEURSHIP 2010 | 2010年

关键词：

Brand value; Brand equity; Innovation; Marketing; Advertising; RESEARCH-AND-DEVELOPMENT; PRODUCT; CONSUMERS; STRATEGY; EQUITY;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This study extends research relating to innovation and branding to answer the question of how technological innovation by a firm impacts the value of its top brand. This study examined dynamic models of innovation and branding derived primarily from resource-based theory and dynamic capability theory to test the hypotheses using longitudinal data on firms that own brands from the list of Business Week's top 100 global brands. The results indicate that technological innovation has some lagged effect on brand value and that whether the brands belong to Western films or to Asian firms can change the degree of the impact of the main effect in our study.

引用

页码：477 / 490

页数：14

共 50 条

[41] Building an innovation hub: A case study of the transformation of university roles in regional technological and economic development
Youtie, Jan
Shapira, Philip
RESEARCH POLICY, 2008, 37 (08) : 1188 - 1204
[42] Study of the Impact of the Regional Economy on the Building of a University Technological Innovation Team-A Case Study from Henan University of Science and Technology
Li, Baoyuan
Xu, Fang
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, EDUCATION MANAGEMENT AND SPORTS EDUCATION, 2015, 39 : 2231 - 2235
[43] How to leverage the impact of R&D on product innovation? The moderating effect of management innovation
Heij, Cornelis V.
Volberda, Henk W.
Van den Bosch, Frans A. J.
Hollen, Rick M. A.
R & D MANAGEMENT, 2020, 50 (02) : 277 - 294
[44] How does environmental regulation influence green technological innovation? Moderating effect of green finance
Yin, Xingmin
Chen, Dandan
Ji, Jianyue
JOURNAL OF ENVIRONMENTAL MANAGEMENT, 2023, 342
[45] The impact of innovation openness on innovation performance of manufacturing corporates -Moderating effect based on knowledge reorganization
Wang, Xuemei
Han, Xu
Li, Huimin
FINANCE RESEARCH LETTERS, 2023, 55
[46] Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format
Marin-Garcia, Antonio
Gil-Saura, Irene
Ruiz-Molina, Maria Eugenia
Berenguer-Contri, Gloria
BRITISH FOOD JOURNAL, 2023, 125 (08): : 2764 - 2784
[47] The Impact of Scientific and Technological Information Resource Utilization on Breakthrough Innovation in Enterprises: The Moderating Role of Strategic Aggressiveness
Hou, Jianhua
Yang, Xiucai
Song, Haoyang
SYSTEMS, 2024, 12 (07):
[48] An Empirical Study on the Impact of Energy Poverty on Carbon Intensity of the Construction Industry: Moderating Role of Technological Innovation
Zhang, Jianhua
Liu, Yushan
Saqib, Najia
Waqas Kamran, Hafiz
FRONTIERS IN ENVIRONMENTAL SCIENCE, 2022, 10
[49] The Impact of Regional Policies on the Efficiency of Scientific and Technological Innovation in Universities: Evidence from China
Qin, Ying
Guo, Shouliang
SUSTAINABILITY, 2024, 16 (23)
[50] The financial impact of online customer reviews in the restaurant industry: A moderating effect of brand equity
Wang, Yiqi
Kim, Jewoo
Kim, Jaewook
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2021, 95

← 1 2 3 4 5 →