THE IMPACT OF TECHNOLOGICAL INNOVATION ON BUILDING A TOP BRAND: THE MODERATING EFFECT OF REGIONAL DIFFERENCES

被引：0

作者：

Tien, Chengli ^{[1
]}

Cho, Celine ^{[1
]}

Chiu, Hong-Jen ^{[1
]}

机构：

[1] Natl Taiwan Normal Univ, Taipei 10699, Taiwan

来源：

PROCEEDINGS OF ACADEMY OF INNOVATION AND ENTREPRENEURSHIP 2010 | 2010年

关键词：

Brand value; Brand equity; Innovation; Marketing; Advertising; RESEARCH-AND-DEVELOPMENT; PRODUCT; CONSUMERS; STRATEGY; EQUITY;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This study extends research relating to innovation and branding to answer the question of how technological innovation by a firm impacts the value of its top brand. This study examined dynamic models of innovation and branding derived primarily from resource-based theory and dynamic capability theory to test the hypotheses using longitudinal data on firms that own brands from the list of Business Week's top 100 global brands. The results indicate that technological innovation has some lagged effect on brand value and that whether the brands belong to Western films or to Asian firms can change the degree of the impact of the main effect in our study.

引用

页码：477 / 490

页数：14

共 50 条

[1] IMPACT OF GOVERNMENT SUBSIDIES ON ENTERPRISES' TECHNOLOGICAL INNOVATION INPUTS AND OUTPUTS: MODERATING EFFECT OF REGIONAL INNOVATION CAPACITY
Sun, Qiuyue
Liu, Lei
ROMANIAN JOURNAL OF ECONOMIC FORECASTING, 2023, 26 (04): : 91 - 106
[2] IMPACT OF TAX INCENTIVES ON TECHNOLOGICAL INNOVATION INPUTS AND OUTPUTS OF MANUFACTURING FIRMS: THE MODERATING EFFECT OF REGIONAL MARKETIZATION
Sun, Qiuyue
Li, Li
Liu, Lei
TRANSFORMATIONS IN BUSINESS & ECONOMICS, 2023, 22 (01): : 149 - 164
[3] ORGANISATIONAL AND TECHNOLOGICAL INNOVATION AND THE MODERATING EFFECT OF OPEN INNOVATION STRATEGIES
Hecker, Achim
Ganter, Alois
INTERNATIONAL JOURNAL OF INNOVATION MANAGEMENT, 2016, 20 (02)
[4] Knowledge diversity and technological innovation: The moderating role of top management teams
Walrave, Bob
Wal, Nino van de
Gilsing, Victor
TECHNOVATION, 2024, 131
[5] Manufacturing Industrial Agglomeration, Technological Innovation and Regional Differences
Yuan Hua
Li Ruoxi
Zhao Hongzhong
PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I & II, 2016, : 295 - 298
[6] Technological innovation in the airline industry: The impact of regional jets
Brueckner, Jan K.
Pai, Vivek
INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 2009, 27 (01) : 110 - 120
[7] The impact of technological innovation on product quality: the moderating role of firm size
Shi, Liangxing
Wang, Xiangyu
Sun, Hongyi
He, Zhen
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2018, 29 (7-8) : 746 - 761
[8] Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership
Wei, Zhang
FRONTIERS IN PSYCHOLOGY, 2022, 13
[9] The Influence of Entrepreneurial Orientation on Technological Innovation: The Moderating Effect of Environmental Uncertainty
Xu, Guang
Feng, Shengfang
Wang, Ningning
ICCREM 2017: PROJECT MANAGEMENT AND CONSTRUCTION TECHNOLOGY, 2017, : 205 - 214
[10] Intellectual property rights protection and technological innovation The moderating effect of internationalization
Cho, Se Ho
Kim, Hyun Gon
MULTINATIONAL BUSINESS REVIEW, 2017, 25 (04) : 350 - 368

← 1 2 3 4 5 →