Detecting global and local topics via mining twitter data

Detecting topics from Twitter has been widely studied for understanding social events. There are two types of topics, i.e., global topics attracting widespread tweets with larger volume and local topics drawing attention of limited tweets of somewhere. However, most of existent works neglect the difference between them and suffer from the Long Tail Effect, resulting in the inability to detect the local one. In this paper, we distinguish global and local topics by associating each tweet with both of them simultaneously. We propose a probabilistic graphical model to extract global and local topics related to social events in a unified framework at the same time. Our model learns global topics using tweets scattered around all locations, while studies local topics merely utilizing tweets within the corresponding location. We collect two tweet datasets on Twitter from several cities in USA and evaluate our model over them. The experimental results show significant improvement of our model compared to baseline methods. (C) 2017 Elsevier B.V. All rights reserved.