Californians' opinions on wildland and wilderness fire management

To assess public attitudes and values regarding fires and fire management, a telephone survey was conducted of California residents. Most respondents were concerned about wildland and wilderness fires. The greatest percentage agreed that "we probably have to let some fires burn, but must protect residences." Fire management techniques were rated for expected effectiveness and approval. The trust measure, based on the shared values similarity model, was the most significant predictor in these ratings. Knowledge about fires, concern, and gender were also helpful predictors. The results are useful in understanding public perceptions of and reactions to fire management.