The Effects of Trust, Shopping Orientation, and Social Media Marketing on Online Purchase Intention: A Literature Review

The advances in internet development and its effect have a new consumer which is known as an online consumer. Some different factors and habits that affected their purchase intention. There are also significantly increasing the number of social media users in Indonesia, most of the marketers use social media as a marketing communication tools, known as social media marketing. This study aims to analyze published articles about the effects of trust, shopping orientation, and social media marketing on online purchase intention. The research design is a literature review. Articles published in the last ten years in several management and business journals have been reviewed in this study. Based on the result of the literature review revealed that trust, shopping orientation, and the consequences of social media marketing were affected positively to consumer online purchase intention.